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Additionally, elevated digital shopping experiences will feature product carousels highlighting different categories plus new product photos grids that showcase items in a new and engaging layout with product videos. The online experience will be centered around the new Own Your Style hub, a curated destination for style inspiration. Style Crew Members will be eligible to earn commission for their participation.Д¬ustomers will enjoy an elevated digital experience featuring simplified global navigation, a refreshed, modern search bar and a personalized customer dashboard. Style Crew members give customers the inspiration they need to turn their closet from вЂњI donвЂ™t knowвЂ™ to вЂњI totally own this.вЂќ Customers can click through the Style Crew members posts and land on to complete their shopping journey. Style crew members share their passion for fashion, beauty and lifestyle by posting unique shoppable video and photo content to their own social and digital channels for customers to discover new product in an informational, fun and engaging way. These in-house experts move their social media followers and customers to make informed purchasing decisions through tips, live demos, product tutorials and recommendations. Macy's is reintroducing MacyвЂ™s Style Crew, a diverse community of passion-filled, style loving colleagues.

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MacyвЂ™s colleagues will bring Own Your Style to life in stores with a reimagined dress code that celebrates self-expression to inspire customers to discover their own style. Individuality will also be at the heart of the companyвЂ™s casting, celebrating customers of every ethnicity, size, gender identity and ability. The company will introduce a refreshed brand identity that will embody the spirit of discovery and playfulness featuring more tips, inspiration, how-tos and hacks that make deciding what to buy easier and shopping more fun.

The new brand platform is a key step within the companyвЂ™s Polaris strategy to win with fashion and style and will come to life across the customer journey through engaging digital and social-first experiences, branded content, sequenced storytelling, in-person expert advice and personalized data-driven recommendations. вЂњThis brand transformation will enhance our customerвЂ™s shopping experience with more personal touchpoints and offer them true value and style that they can own.вЂќ We will help our customers express their personal style through personalized data-driven recommendations and expert advice that will differentiate us in a cluttered marketplace,вЂќ said Rich Lennox, chief brand officer of MacyвЂ™s. Powered by a digitally led omnichannel experience, starting in March, Own Your Style will become fully integrated across all customer touchpoints including, MacyвЂ™s app, social media and stores. With the customer at the center of the companyвЂ™s communication, the new brand platform will celebrate how customers feel when they own their style, help them overcome style challenges and inspire them with the latest products and trends. The brand will help customers discover and express their unique personal style by connecting them with products, advice, inspiration and great value. Built on the brandвЂ™s rich history as a driving force in American fashion, Own Your Style is grounded in the customer insight that style comes from within, and MacyвЂ™s role is to help bring it out.

NEW YORK-(BUSINESS WIRE)- MacyвЂ™s today announced the launch of its brand platform вЂ“ Own Your Style вЂ“ empowering customers to celebrate their individuality and personal style through MacyвЂ™s curated assortment of the best brands and latest trends. Powered by a digitally led omnichannel experience, MacyвЂ™s connects customers with the advice, the inspiration, the great value and the products needed to own their style Own Your Style is a multiyear creative platform and tagline celebrating individuality and placing customers at the center of communication Macy's introduces its brand platform: Own Your Style (Photo: Business Wire)